Fictive Project

Year: 2022

Role: concept, graphic design,
art direction

Biomimexpo is a french yearly
event that promotes biomimicry.

The goal was to simplify the whole visual identity by making it more appealing but also more consistent with the topics and the values
shared at the event.

The logo was simplified while remaining inspired by the previous

one (showing a gecko).

The layouts were unified through
a technical yet soft open source type (Rubik, available on Google fonts). Colors have been reduced and materials/mediums have been redesigned to improve sustainability.
Finally, the new imagery reveals the complexity and the beauty of the living, promoting astonishing visuals that arouse curiosity and sublimate textures through scale, colors and/or compositions.